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PGA Best Practices: Teaching

January 14, 2015

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Kay McMahon on Teaching: Simplify the Way You Teach


Kay McMahon, the 1995 LPGA National Teaching and Club Professional Teacher of the Year and a member of the LPGA Teaching and Club Professional Hall of Fame, is the PGA director of instruction for eduKaytion Golf in Lenox, Massachusetts.


Kay McMahon on the importance of simplifying the way you teach:

To grow the game of golf, and counteract the sentiment that “Golf is Hard,” we need to change the traditional ways of teaching and simplify things. In my 30 years of teaching, I’ve seen some instructors, without even realizing it, make golf too complicated. I’ve seen one even demonstrating 15 steps to merely setup to the ball. To the contrary, my method entails four setup steps and four and-a-half in-swing keys: What I call Golf 8.5 for short. I believe we should teach golf “as we do,” by simply following our natural setup routine, which more often than not happens without even thinking. We use the acronym G-CAP: Grip the club first, set the Clubhead, and Align your feet, which then leads to an athletic Posture position. Typically, posture is taught first, but in Golf 8.5 an athletic posture happens automatically. Next, are the 4.5 swing steps: the takeaway, the top, the transition point, the extension and the finish. This method helps students easily understand club face angles and positions. The positions are called the K-Code: where the club should be in relation to your body and the target. When executed correctly, the golf ball will become airborne and advance with ease.


Kay McMahon on the business impact of simplifying the way you teach:

At its most tangible impact, Golf 8.5 has led to amazingly fast improvement from students. The magic of Golf 8.5 happens when the student mentally grasps how to operate the club, not the ball. That typically leads to immediate results and continuous responses of, “It’s so simple!” When the student knows or “owns” his/her swing, they are more likely to get better, practice and play more, and have more enjoyment while playing. Both men and women have lowered their handicaps by as much as 10 strokes in less than a year. One of my great joys is seeing juniors go home and relay what they have learned to their parents, and next thing you know they are returning with a parent who is interested in taking lessons. Women, previously frustrated in a lesson series (and near quitting), now experience a visible connection with Golf 8.5 and are playing more golf and lowering their scores. From an instructor perspective, these core Golf 8.5 principles have led to a steady stream of new customers and a consistent base of continuing clients. Over 75 percent of my students return to continue their progress, with my lesson tee booked seven days a week from morning ’til night. My objective is that each student learns how to self-correct rather than self-destruct. The takeaway here: teach like you play, simplify things for your students, and the results will emerge, and fast.

If you would like to email the author of this Best Practice directly, please email kay@edukaytiongolf.com


Editor’s note: The above comments reflect the opinion and experiences of the submitting PGA Professional and are not endorsed by PGA Magazine or the PGA of America.

 

BEST PRACTICE - Sept. 8 2016


Present a Joint Workshop With Another Professional

Kay McMahon on the importance of presenting a joint workshop with another professional:
Women have begun assuming a larger role in golf. About three years ago, I sent a flyer to other professionals in the area stating that I would like to be a guest instructor with them. Some professionals have brought me in for a half-day workshop that we present together, realizing that it enhances their own business, rather than detracting from it, to have a woman guest instructor. I’m still refining the idea, offering a half-day, full-day or even a two-day joint workshop with area professionals. Most venues where I do guest instructional presentations are private clubs. We work on the short game and other aspects, depending on the interest. Professionals like the idea of offering something different to their members. By co-presenting, we are helping each other, as well as bringing something new to the membership.


Kay McMahon on the business impact of presenting a joint workshop with another professional:

There are two ways I can structure my revenue from the shared presentations. I can get paid a certain fee, with the other golf professional also making money as he assists me. Or I simply can split the fee, say $40 per participant, with the host professional. We discuss the fee arrangement ahead of time and work it out together. The local professionals who have been inviting me to their clubs are finding that they are seen in a better light for having the foresight to invite a woman instructor to co-present. By collaborating in our instruction during a workshop, we are doing something new. The idea is not only to make money, but to share ideas and information, and to grow the game. I’d like to double my team-teaching workshops by next year.

 

PGA Best Practices: Teaching

June 23, 2016

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Kay McMahon on Teaching: Offer a Complementary 30-Minute Private Lesson to New Customers


Kay McMahon, a two-time Northeastern New York PGA Section Teacher of the Year and two-time Horton Smith Award winner, an LPGA Teaching and Club Professional Hall of Fame member, 1995 LPGA National Teacher of the Year, four-time LPGA Western Section Teacher of the Year, and LPGA past president, is the director of instruction at eduKaytion Golf headquartered at the Cranwell Spa & Golf Resort in Lenox, Massachusetts.


Kay McMahon on the importance of offering a complementary 30-minute private lesson to new customers:

Instead of offering a group clinic to perspective students, I have found that offering a complementary private half-hour lesson allows my students to make better use of the time and experience a more personal touch. I run this free trial lesson program on Saturdays in April and October, specifically offering it to women and juniors. To promote the program, I utilize email blasts, periodic press releases, and often radio interviews. I found so much success with this program that two years ago I brought the idea to the Northeastern New York PGA Section, where I was the education chair. After hearing of the program, I am proud to say that 65 percent of Section members implemented something similar at their facility. This concept offers the professional an event at their individual facility and flexibility in scheduling.


Kay McMahon on the business impact of offering a complementary 30-minute private lesson to new customers:

In one season that I have run the program, 35-40 people took advantage of the opportunity, of which 80 percent come back for other private or group lessons. During the free lesson trial, I offer an enticingly priced package good only during the shoulder seasons, early spring and fall, of which about 80 percent sign up for. This program increased my revenue during the slower times. To date, 75 percent of program participants have been junior golfers. During the lesson, I will have an assistant provide a tour of the facility to the parents to show them the amenities of the facility and explain all of our lesson programs. Many times, this ends up generating repeat business not only for the junior golfer, but for another member of the family as well! If you want to show off your lesson program, teaching ability, and facility perks, offer complementary trial starters to new students, and watch your lesson sheet fill up especially in off-season times!

If you would like to email the author of this Best Practice directly, please email kay@edukaytiongolf.com

Editor’s note: The above comments reflect the opinion and experiences of the submitting PGA Professional and are not endorsed by PGA Magazine or the PGA of America.

 

McMahon Named Horton Award Winner By NE New York PGA Section


March 19, 2015 - LPGA Hall of Fame instructor Kay McMahon has been selected by the Northeastern New York Section of the PGA of America as the 2015 Horton Smith Education Award winner. The award will be presented on March 24 at the section’s annual spring meeting.

The Horton Smith Award is designed to recognize individual golf professionals for their outstanding and continuing contributions to developing and improving education opportunities for the PGA golf professional.


McMahon, creator of the teaching made simple concept, Golf 8.5, has served on the Education Committee for five years and served as a Section Board Director from 2010 – 2014.

“I am truly honored by my peers in the NENY PGA Section,” said McMahon, President of eduKaytion golf. “As Chairperson of the Section Education Committee, we are striving to offer the best educational programs for all professionals to stay on top of our game.


“Receiving this award from the Section is also recognition of the work we are doing at eduKaytion golf,” continued McMahon. “We are working hard to dispel the public perception that golf is a difficult and frustrating game. We created a simple and easy way to learn the game – Golf 8.5. And through that instructional program we are introducing new players to the game.”

McMahon developed Golf 8.5 through 30 years of playing, learning and teaching the sport. The concept eliminates the mind clutter that traditional teaching methods can create.


“I believe that the traditional way of teaching golf leads to too many things to think about during the swing,” said McMahon. “There are really only four things to think about before the swing, and 4.5 things to do during the swing. It really simplifies the thought process in learning the golf swing.”

With partner Eloise Trainor, founder of the FUTURES Tour (now the LPGA Symetra Tour), McMahon created eduKaytion golf, through which they teach groups and individuals using the Golf 8.5 method.

eduKaytion golf offers year-round golf lessons, custom golf schools, corporate golf days, corporate golf events, golf classes and workshops, kids golf lessons and much more inside Studio 1-K., located at Cranwell Spa & Golf Resort in Lenox, MA. Studio 1-K is a 3700 sq. ft. year-round practice facility, equipped with five indoor hitting stations, three putting machines, mirrors, training aids, heat and music. McMahon offers complimentary video and computer swing analysis with every lesson.


“We have a very high success rate,” she said. “People can actually learn and/or change rapidly. Everyone comes away saying, ‘But it’s so simple.'”

For more information, visit EduKAYtionGolf.com, or call 518.669.1551.


About eduKaytion golf

eduKaytion golf, the Northeast’s #1 Golf Education Company, established in 2002, is known for it’s dedication to quality instruction, making the game simple through the trademarked Golf 8.5 approach. eduKaytion golf is directed by LPGA Teaching Hall of Famer, Kay McMahon, and Eloise Trainor, LPGA Member and Founder of the FUTURES Golf Tour, now the LPGA Symetra Tour.

Articles & More

July, 2015